Who We Are

Beloved. From Now On is a ready-to-wear fashion label based in Brooklyn, NY. Our art highlights the idea of embarking on a journey of returning to love and we create garments to encourage, support, and uplift during that journey.

Through our rich color stories, refined, minimal silhouettes, and quality fabrics we stress the need for community & art and aim to provide young creative professionals with uniforms to serve them on their journeys.

Our Slogan

For Those Who Find Their Way Back is a slogan that encapsulates the journey of returning to something. In our art we explore "the returning to" of many things. The returning to a society that leads with love, the returning to a culture and homeland, and the returning to yourself when life may cause you to deviate. This slogan is heavily inspired by the West African belief of Sankofa which encourages one to look to the past to move forward.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™